Vintage Sears Christmas Catalogs and Wish Books

 

The first Wish Book was printed in 1933 and was a separate big-book catalog from the annual Sears Christmas catalog. After being one of the most popular Christmas Catalogs for decades Sears discontinued publishing their big-book catalogs in the United States in 1993 and the Wish Book noticeably started to diminish in size. By 2005 Sears had completely abandoned anything resembling the original Wish Book. In 2007, Sears once again created a holiday gift Wish Book a little more reminiscent of its predecessors. At only about 100 pages it was still considerably smaller than the original Wish Books (300 plus pages). Notably, in Canada, Sears has continued their big book Christmas catalogs including the Wish Book.

Sears Christmas Book 1937

Sears Christmas Book 1952

Sears Christmas Book 1959

Sears Christmas Book 1960

Sears Christmas Book 1962

Sears Christmas Book 1964

Sears Christmas Book 1969

Sears Christmas Book 1970

Sears Christmas Book 1971

Sears Christmas Book 1974

Sears Christmas Book 1990

Sears Christmas Book 2009

This entry was posted in Christmas and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>