The first Wish Book was printed in 1933 and was a separate big-book catalog from the annual Sears Christmas catalog. After being one of the most popular Christmas Catalogs for decades Sears discontinued publishing their big-book catalogs in the United States in 1993 and the Wish Book noticeably started to diminish in size. By 2005 Sears had completely abandoned anything resembling the original Wish Book. In 2007, Sears once again created a holiday gift Wish Book a little more reminiscent of its predecessors. At only about 100 pages it was still considerably smaller than the original Wish Books (300 plus pages). Notably, in Canada, Sears has continued their big book Christmas catalogs including the Wish Book.