Ben & Jerry’s, one of America’s best known premium ice cream brands, is headquartered in Burlington, Vermont, with the main factory in Waterbury, Vermont. Founded in 1978 by Ben Cohen and Jerry Greenfield in Burlington, Vermont, the company manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products.
As successful and popular as Ben & Jerry’s Ice Cream is, not all of their many flavors have been as popular as others. Some of these are discontinued. When that happens, the discontinued flavor is “buried” in an ice cream graveyard located on the site of Ben and Jerry’s ice cream factory.
Each “expired” ice cream flavor has it’s own headstone and poetic epitaph. Chocolate Comfort which lasted just one year in 1999 reads: “It’s curtains for the chocolate pair, I ate alone in the comfy chair, One pint per night it might have been, But ’twas low fat so it weren’t no sin.” The Dastardly Mash flavor, which lasted twelve years (1979 – 1991), headstone reads: “Here the brazen DASTARDLY lies. Some say that raisin, caused it’s demise.”
Another for Makin’ Whoopie Pie (2001 – 2002) reads: “Though we sure loved Makin’ Whoopie Pie, And you loved eatin’ the stuff, After a while we all had to admit, It just wasn’t whoopie enough.”
“A concoction so to-die-for, We were forever in its debt, As the liqueur kicked the budget, We had to finally just say ‘nyet.’” reads the epitaph on White Russian’s (1986 – 1992) gravestone.
Ben & Jerry’s tells of their cemetery:
‘Pint-sized poltergeists now and then will appear,
then leave you to wonder why they ended up here.
‘Some aren’t really dead – they’re just chilling out;
some are grave mistakes you’d rather live without.
‘Say farewell to the bad ones & give the best room to roam;
‘cuz you never know which ones might follow.”
Inside Ben & Jerry’s Ice Cream Graveyard